Régime des Fleurs was founded in Los Angeles in 2014 by Alia Raza and Ezra Woods. Longtime friends and collaborators, Raza and Woods first bonded over a mutual love of flowers and an intense interest in perfume, eventually leading them to experiment with combining exquisite natural flower extractions for their personal use. This exploration created a space for conversations wherein Raza and Woods discovered shared mutual references and obsessions: a nostalgia for the fresh and bold aesthetic of the early 1990s, a connection to the opulence of the Ancien Régime as epitomized by the Château de Versailles, a fascination with the allegorical insights found in Classical mythology. Out of this creative exchange, Régime des Fleurs took form.
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