stylist, storyteller and concept store owner




Who are you and what do you do?

Hi! I’m Margaret - a freelance brand director and stylist based between Austin and New York. I do a bunch of things on the side of that as well, including a secret concept shop called Dontworrybaby, and a zine called Girls Our Age.

How long have you been doing it?

I’ve been working in brand development, styling and storytelling for a little over a decade. The shop Dontworrybaby is a new thing I launched last September, and the zine is in its fourth year.

What drew you down a creative path? Do you make art?

My parents are both creatives, so art was always a part of daily life for me. I was allowed to dress myself and always had on crazy things -- long, dangly, clip-on earrings shaped like tall skeletons were a kindergarten favorite of mine. Year-round, naturally. I think that’s where my styling sensibility comes from. As for art, I make my own and love to curate the work of others.     





You strike us as a true collaborator -- what do you enjoy about that process?

I am! But it’s a new skill I developed when I moved to Austin a few years back. For me, the key was sharpening my own skill set to a place where I feel I bring something to the table, and that gives me confidence to approach collaborators who inspire me. If you’re working with a team of high-level talent, the work is even more upgraded.

Do you remember the first thing you made that you were proud of?

What a great question… I can’t remember my first, but I can remember something fairly recent - I’m super proud of what we’ve done with Dontworrybaby. It was fun to have a personal project under wraps and in development for a period of time and then surprise people with it. The whole thing is built on spontaneity, and I think we’ve kept that as central to the brand as possible so far. Sight Unseen coverage of our interior was a career highlight for me, for sure.

Dream dinner party: who’s there?

Donald Judd, Frank Ocean, Eileen Miles, Dapper Dan, James Baldwin, Amyl from Amyl and the Sniffers, Idles, and my sister Sue.

If you could drop yourself anywhere, any time, in history where would you land? Why?

Right here, right now, this time. I want to keep making the most of what I’ve got.

Any parting wisdom?

Go easy on yourself :)






Visit Margaret's Dontworrybaby mini pop-up in store at Olive featuring a selection of vintage books on art, feminism, feelings, psychedelia and more.

Margaret wears the Wave Bodysuit and Aquarium Earrings 


Interview: Laura Uhlir
'This or That' questions: Farr Bryant
Image/video: Ebony Graves

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